Rocketing your site to success takes research, dedication, and persistence. Despite how sharp, beautiful, and professional your web site may look, if it’s not optimized for the search engines, your site will simply go unnoticed and overlooked. At SEO Launchpad, we launch your website to the top by focusing on three core principles:
Content,
Site Structure, and
Inbound Links. Here’s a little insight into how we apply each principle to our approach:
Content: At the start of every SEO campaign, we will conduct comprehensive keyword research to determine which keywords to target for your niche. As well, we will run a ranking report, so that we can have a benchmark to measure our results. Next, we will update every page of your website with new content, ensuring that not only is your Body Copy updated, but that each page has updated Title Tags, Headline Tags, Meta Descriptions, and Meta Keywords, ensuring that the search engines know which keywords to rank your site for.
Site Structure: After conducting comprehensive research and updating the content of your site, SEO Launchpad goes a step further and ensures that your website’s site structure is organized and easy to follow, from specific HTML tags to internal links. In a manner of speaking, we make sure that the search engines can navigate through your site easily and that all of your content has an opportunity to help your site rank high across the search engines.
Inbound Links: At the end of the day, having great content and a stellar site structure can only get you so far in the search engine world. If you don’t have high-quality inbound links from highly relevant sources, your site’s content and structure won’t be able to stand on their own. We ensure that the search engines know that your site is very important for your niche and your area, and we do this by a dedicated linking campaign that ensures your site is noticed and can rise to the top of the search engines.
Yet, SEO Launchpad goes even further to bring your business resultsHere are important web marketing strategies that SEO Launchpad will utilize to drive incremental web revenue.
Social Media: In the ever changing world of the web, Social Media is only going to keep getting more and more important and SEO Launchpad will ensure that your business is right in the thick of it by researching your niche through and through, and finding opportunities across social networks where we can build your site's popularity virally. We will ensure that your site has a presence on both Facebook® & Twitter® and will work hard to ensure that your brand has a voice in the highly viable world of social media. As well, our team will research blogs and forums where your niche is being discussed, ensuring your voice is heard and your web presence continues to grow incrementally.
Pay Per Click Optimization: Paid Search is a very important component of any web strategy because it guarantees your site has immediate exposure for a wide variety of keywords. We will provide a thorough research on your campaign and will deliver highly-qualified traffic that is cost-effective and converts business for your site. While we work to launch your natural results, we can utilize PPC to ensure your site is in front of your consumer's eyes.
Viral Video, Podcast, & Image Marketing: These days, searching on the web is no longer limited to simple text search. Search now includes podcasts, videos, and images. This is a very important aspect to the search world that SEO Launchpad will utilize to your advantage, by utilizing existing content on your site and developing new content to promote your site virally, so that your site has a virtual presence across each medium.
